SpaEquip, Inc. Reorganizes to Address Different Segments of Spa Industry

Calistoga, CA – After completing the merger of SpaEquip.com, Inc. and Hydro Spa Consulting, Inc. in 2003, the combined company, now known as SpaEquip, Inc., has reorganized into three divisions that reflect the different segments of the spa industry.

“Each segment within the growing and developing spa industry has very distinct needs to be addressed,” said SpaEquip, Inc. President Ed Johnson. “We’ve structured SpaEquip Corporate Accounts to meet the specialized requirements of large hotel and resort spa customers and their spa consultants, architects and contractors. The new SpaEquip Design Center was created to address the unique needs of day spa and salon owners, while the SpaEquip Supplies & Equipment division focuses on offering a wide selection of major brand names for those looking to compare and select just the right equipment to meet their requirements. We are very excited about the synergy resulting from this combination of resources, which allows us to better meet our customers’ needs.”

SpaEquip, Inc. is in a unique position to support new, expanding or updating spas of any size or type throughout their business life cycle. It was the first company to represent hydrotherapy products in the United States, and now offers access to the most comprehensive selection of spa equipment brands from around the globe, including SpaEquip’s own product lines.

“One of our unique advantages is that we fully utilize the latest technology to address our clients’ needs,” added Johnson. “Going beyond our own web site and web store, we are developing customized online sites at the request of some larger customers who wish to provide their spa directors with easy access to their corporate spa standards. Our designers also work with the most recent 3-D design technology to produce renderings and photo-realistic walkthroughs of new client facilities.”

“As the Preferred Provider for most leading hotel and resort chains in the United States, we have learned how to meet the specialized requirements of our large hotel and resort spa customers, as well as the spa consultants they hire to guide them through the process,” explained Philippe Therene, Founder and Director of SpaEquip Corporate Accounts. “One example is the technical documentation needed by architects and contractors. We have developed a proprietary library of equipment specifications that we can provide as needed to meet these requirements. Our goal is to enhance our clients’ reputations by providing counsel and full-service support that results in the creation of successful and unique spa experiences.”

“The new SpaEquip Design Center and the services we provide to day spas and salons are truly unequaled within the industry,” said Jonathan Pugh, Associate I.I.D.A., SpaEquip Design Center Manager. “We know how to make a facility both beautiful and operationally efficient, taking into account the traffic flow for both clients and staff. Our goal is to help these business owners and entrepreneurs make smart design choices that will contribute to higher operating profits, and to help them avoid costly mistakes when building their dream day spa. By assisting our clients in making the right decisions up front, we save them the cost and trauma of handling problems later.”

“Since we represent all major brands of spa equipment, SpaEquip is able to provide unbiased recommendations and help clients make valid comparisons from a broad selection of equipment and accessories. By consolidating equipment purchases from multiple manufacturers, we save valuable time in equipment selection, and offer volume discounts,” said Laura Gorlick, R.N., Manager of SpaEquip Supplies & Equipment.

“We offer both a print catalog with a full range of specialized spa equipment, supplies and implements, as well as a web store that allows clients to quickly search and find needed products and place orders at their convenience online, 24 hours a day, seven days a week,” Gorlick explained. “We can produce a list of all the supplies and implements a client will need by treatment room, and help them customize it to meet their requirements and preferences.”

There is no coincidence that the SpaEquip, Inc. logo uses a yin-yang design. “It reflects the one-on-one partnership we have with our clients,” summarizes Polly Johnson, Vice President and Senior Sales Consultant, SpaEquip Corporate Accounts. “One does not need a cast of thousands to pull off the development of a dream spa. One needs only to be aware of the strengths and weaknesses of the client’s experience, how this matches the requirements of the spa project under development, and make an informed decision about the resources that will be required to make their dream a reality.”

Headquartered in Calistoga, California, with offices in Los Angeles and San Francisco, SpaEquip, Inc. is the leading supplier of brand name spa equipment and related services, supplies and implements in the United States and internationally.